Have a website but no idea about how you can use your website? Have you heard of SEO? If you haven't, you should look into it! SEO (Search Engine Optimization) is the number ONE factor companies must consider when designing their website.
How do you define SEO?
SEO is how you are ranked by Google or how easily your site is being discovered online. This is vital for people with websites regardless of whether you are aware or not. The majority of people do not allocate enough money in their marketing strategy for their websites, which is a huge problem! How you rank on Google is the method by which people find you. Making investments in your company's website will help you over the long term.
Where do I get started?
If you own an WordPress website, SEO is super easy to set up on your site! There is a plugin you can download called Yoast SEO. Yoast is an extremely simple tool that can help businesses rank for keywords! After you have downloaded Yoast and open each page that is on the back end of your website and select a keyword for that page.
Keywords
Keywords can be the difference between success and failure for your site. By using Google Analytics, you can discover the keywords that will ensure your website's page is ranked well on Google. Make sure you research your keywords, and then choose the right ones. When using Google Analytics you will find several different numbers. Don't stress! The most important thing to concentrate on is the competition for your keyword. If you decide to select a particular keyword, Google Analytics will tell you how competitive the market for that keyword is. Be careful. If you are not a large company and you select an extremely competitive keyword it is likely that you will not rank. Enter your keyword, and then search for a keyword that has a "low" competitive level.
Another tip, don't utilize your keyword more than one page. If you choose a keyword for a single page, ensure that you look up a related keyword, but not exact. Choosing the same keyword for more than one page could result in your pages fighting for the top spot. Your pages could compete against Crevand each other to rank which means they will likely not be ranked even.
If you must utilize similar keywords, make one page to be a "capstone" content page. This will separate the most important page from the page that has the similar keyword. However, only do this only if you absolutely need to.
Search Engine Optimization Ranking, SEM Rush
Once you've identified your keywords, you must to keep track of how they're doing. My favorite website to use for this is SEM Rush.
SEM Rush will help you monitor how your websites are getting ranked on Google. Do an analysis prior to searching for keywords, so that you can see how your site began to perform and how it's doing after all your efforts. The best thing to do is run a report once a week. This will allow you to monitor how your keywords perform. SEM Rush will also run other reports on your behalf. It will tell you whether you have broken backlinks or need to create some alt texts for your photos. These aspects can all aid in improving your SEO ranking.
Cover it with a bandage
Make sure that you run all reports required and analyze SEO. SEO is an important aspect of marketing and could make a huge difference in your site's visibility. Making the investment in SEO can help drive many visitors, both old and new, to your page! Read articles and study up because this will change your business!